– It aims to drive profitable customer action by delivering informative, entertaining, or inspiring content
– It comes in various forms such as blog posts, social media posts, infographics, case studies, and more.
– It is a key component of digital marketing strategies as it helps businesses build brand awareness, establish credibility, increase website traffic, generate leads, and drive conversions.
– It relies on using various content distribution platforms and channels such as websites, social media networks, paid advertising, and many more.
– It requires continuous monitoring and analysis of the content performance, audience engagement, and conversion rates to make data-driven decisions and optimize future content strategies.